all Volume 1, Issue 1, 2021

The degree of satisfaction of Facebook users about its features, usage motives and achieved gratifications.“An applied study on students of the Faculty of Mass Communication at the Middle East University”.

Pages:
Dr. Ahmed Erekat
Faculty of Mass Communication – Department of Digital Media
University of the Middle East – Jordan

This study aimed at determining the extent of satisfaction of Facebook users from the students of the Faculty of Media at the Middle East University with regard to its advantages, drivers of use, and the achieved gratifications. The study sample, which was chosen on the available random sample basis, consisted of 106 students enrolled in the second semester in the 2019  2020 academic year which are 308 students. The theoretical framework of the study depended on the theory of uses and gratifications, and the results of the study highlighted that the degree of satisfaction of Facebook users among students about its features was middle, and the achievement of utilitarian and ritualistic motives came high, and the content satisfaction came high, with the absence of statistically significant differences between the demographic variables of students and the habits and patterns of their use of Facebook, as well as the absence of statistically significant differences i n the utilitarian and ritual motives and content satisfaction due to the demographic variables of students.

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