•  
  •  
 

DOI

http://doi.org/10.71220/2585-005-001-007

Abstract

This study explores the future of the Arab media industry from 2024 to 2034 in light of the increasing integration of artificial intelligence (AI) technologies. It identifies key media sectors likely to be affected by AI—such as content creation, news production, editing, and audience engagement—and proposes strategies for effective implementation. The study employs a descriptive survey methodology grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT). Data were collected via an electronic questionnaire from a purposive sample of 264 respondents across 18 Arab countries, including academic elites and media professionals working with Arab media institutions. Findings reveal that 70.5% of respondents believe AI will automate routine tasks like news writing and video editing, enhancing efficiency. However, 41.6% cite high implementation costs as a significant barrier. Despite these challenges, 45.5% anticipate a strong future impact of AI on the media landscape, though current usage remains limited (31.1%). No statistically significant differences were found across demographic variables. This study contributes scientifically by offering foresight into the evolving role of AI in Arab media, identifying implementation gaps, and providing actionable insights for policymakers and media leaders to foster ethical, effective, and inclusive AI adoption in journalism.

Download

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.