Middle East Journal of Communication Studies
DOI
10.71220/2585-005-002-001
Abstract
The study aimed to examine the role of the media in enhancing public awareness of climate change and to assess how media framing of content influences individuals’ beliefs, responses to climate-related messages, and subsequent behaviors. A mixed-methods approach was adopted, combining both quantitative and qualitative methodologies. A survey was conducted with 142 academics and university students to evaluate the media’s role in covering climate change issues and to determine their level of trust in the presented content. Additionally, semi-structured interviews were conducted with five experts specializing in journalism and media, including professionals in media management and program hosting. The findings revealed that digital sources were the most preferred by participants when following climate change topics, with websites ranked first, followed by social media platforms. Regarding media narratives, the study showed that fear- and anxiety-based framing was the most common, followed by neutral and then optimistic narratives. As for the most engaging and motivating content formats, participants primarily preferred “short videos,” followed by social media posts and infographics. The study recommended that universities strengthen community engagement in media awareness campaigns on climate change, in collaboration with environmental organizations. It also emphasized the need to provide practical platforms that transform awareness into sustainable behavior.
Recommended Citation
Murad, Kamel Khurshid; Alhatimi, Najm A. Dr.; and AL-Quran, Muhammed Kamel
(2026)
"Media and Climate Change: Responsibilities and Tasks,"
Middle East Journal of Communication Studies: Vol. 5:
No.
2, Article 1.
DOI: https://doi.org/10.71220/2585-005-002-001
Available at:
https://mejcs.meu.edu.jo/home/vol5/iss2/1