The Role of Media in Enhancing the Awareness of Jordanian University Students about the Risks of Energy Drinks

Authors

• Rasha SalamehFollow
• R. Abuhasirah, Department of Journalism and Media, Faculty of Media, Middle East University, Amman, JordanFollow

DOI

10.71220/2585-005-002-007

Abstract

This article aimed to explore the role of media in enhancing the awareness of Jordanian university students regarding the health risks associated with energy drink consumption. The article employed a media audience survey method, applied to a Quota sample of 300 students from diverse academic disciplines (humanities, health sciences, and natural sciences) at Yarmouk University (public) and Middle East University (private). Data were collected between March 10 and April 15, 2025. The results indicated that energy drink consumption was higher among Middle East University students (55.4%) compared to Yarmouk University students (44.6%). Furthermore, students in the humanities reported higher consumption rates than those in the scientific and health-related fields. The findings also revealed variations in consumption patterns across the two universities: Middle East University students reported more regular intake of energy drinks during examination periods (mean = 3.78) compared to Yarmouk University students (mean = 3.73).

The article confirmed that the overall level of awareness among students at both universities regarding the health risks of energy drinks was high (mean = 4.23). One of the key influencing factors was students’ perception that health awareness campaigns addressing the risks of energy drinks were ineffective. As for potential alternatives, students primarily suggested adopting a healthy diet as a substitute for energy drinks. The article concluded that media play a significant role in raising university students’ awareness of the risks associated with energy drink consumption by providing accurate and reliable information about their adverse health effects. It recommended strengthening health-related media content through innovative awareness campaigns targeting university youth, particularly via social media platforms, and delivering health messages in engaging and realistic ways.

Recommended Citation

Salameh, Rasha and Abuhasirah, R. (2026) "The Role of Media in Enhancing the Awareness of Jordanian University Students about the Risks of Energy Drinks," Middle East Journal of Communication Studies: Vol. 5: No. 2, Article 7.
DOI: https://doi.org/10.71220/2585-005-002-007
Available at: https://mejcs.meu.edu.jo/home/vol5/iss2/7