Most Popular Papers*

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Journalists' trends towards employing artificial intelligence tools in media content production
Kifaya Al-Mousa

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Exploring Media Students’ Engagement with Digital Libraries and Cognitive Outcomes
Hussein Mohammed, Abd Al-Salam Al-Samarrai, and Tayba Tawfiq

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The Role of Public Relations at Jawwal Palestine Telecommunications Company in Customer Relationship Management and Its Impact on Competitive Advantage from the Customers’ Perspective
Ibrahim Akka and Reham Snobaer

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UAE Audiences' Reliance on Social Media as a Source of Information on Complementary and Alternative Medicine: A Study of Al Ain City Residents Based on Media System Dependency Theory
Abdul Rahman Al-Toum, Mohammed Al-Kaabi, Najoud Al-Mansouri, Ahmed bin Ishaq, Amer Khaled Ahmad, and Maram Manajrah

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Audience Discernment of AI-Generated Media Content: A Systematic Review
Safaa Al-Abrawi

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The Factors Affecting the Adherence of Palestinian Journalists Working in Electronic Journalism to Professional Ethics "A Field Study"
Ahmad Al Sallaq and Thaer Al-Sharif

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The problem of communication of the sign and symbol in the design of the brand in society: the differences resulting from forgery and imitation (analytical study)
Sattar Al-Juboori

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Beyond the Screen: Dimensions of Ecophilia in Snow White and the Seven Dwarfs (1937) and Children’s Awareness of Them
Reham Refaat Mohammad Abdelaal Prof

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The Role of Social Media Influencers in Shaping Food Awareness and Dietary Behavior among the Emirati Audience: A Field Study on Citizens of Al Ain City
Laila Alkaabi, Huda Alremeithi, Reem AlNuaimi, Shamsa Almheiri, Amer Khaled Ahmad, and Maram Manajrah

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Awareness of Media Students in Jordan Regarding the Ethical Dimensions of Employing Artificial Intelligence Tools in University Education
Saddam Al-Mashaqbeh, Rasha Salameh, and Hani Ahmad Fayez Al-Badri Dr.