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volume 5, issue 1, 2025

Media frameworks in addressing environmental issues on Al Jazeera Net website: an analytical study

This study aimed to recognize the media frameworks used to address environmental issues on (Al Jazeera Net) between 2009 and 2024. The study relied on the descriptive survey method, the theory of media frames, and the content analysis as a method and tool. The study population consisted of all articles, reports and interviews published on the (Al Jazeera Net) throughout the period specified by the study. A purposive sample was selected from the articles, reports…

Dr. Sabah Al Harahsheh – Middle East University

Pages:39

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volume 5, issue 1, 2025

The Mediating Role of Remote Communication on The Relationship Between Electronic Human Resource Management Practices and Organizational Performance in Iraqi Commercial Banks

This study aimed to measure the impact of remote communication as a mediating variable on the relationship between electronic human resources (e-HRM) and organizational performance in Iraqi commercial banks. The study adopted a descriptive-analytical approach, with the study population consisting of managers, their deputies, and department heads in Iraqi commercial banks, totaling 242 individuals distributed across 24 commercial banks by the end of 2023. A total of 234 questionnaires were analyzed, achieving a response rate…

Shuhub Basel Ahmad Taqa – Baghdad College of Economic Sciences University

Pages:52

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volume 5, issue 1, 2025

Detecting Ideological Bias in Trump’s Tweets: Trump’s Peace Plan as a Case Study

This study aims to explore the extent of ideological bias in the discourse of elected U.S. President Donald Trump on social media platforms, specifically Twitter (now known as X), regarding his peace plan, commonly referred to as the "Deal of the Century." The study employs Critical Discourse Analysis (CDA) to examine all of Trump’s tweets related to the Deal of the Century, seeking to answer the following research questions: How did Trump portray the parties…

Dr Amer Qasem – An-Najah National University – Palestine

Pages: 50

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volume 5, issue 1, 2025

The use of artificial intelligence applications by media students in Palestinian universities and their achieved gratifications “A field study”

The study aimed to identify the extent to which media students in Palestinian universities use artificial intelligence applications and the achieved gratifications from it. The study belongs to the descriptive studies approach utilizing questionnaire as a tool for collecting data, for an available sample of (165) individuals that were distributed in five Palestinian universities. The study reached to; (54.5%) of media students in Palestinian universities use artificial intelligence applications, they use it for several reasons,…

Dr. Said Shaheen Allani – Hebron University – Palestine

Ahmad Al Sallaq – Hebron University – Palestine

Pages:34

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volume 5, issue 1, 2025

Representations of the Other in Hamas’s Media Discourse during the “Al-Aqsa Flood” Operation: A Rhetorical Analytical Study

    This study aimed to determine how the Hamas movement represented the "other" in its media discourse during the "Al-Aqsa Flood" operation. To achieve this goal, the study relied on the qualitative analytical approach, specifically rhetorical discourse analysis. The study sample included all Hamas's media spokesman speeches, between October 7, 2023, and January 1, 2024, numbering 11 speeches. The study results showed that Hamas's media discourse focused on portraying two main groups: "us" and "them."…

Enad Mamdouh Al-Zaben, Middle East University
Dr Sabah Al Harahsheh, Middle East University
Pages:40

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volume 5, issue 1, 2025

The legal system for influencers on social media platforms: a comparative study

This study explores the legal regulation of social media influencers through a comparative analysis between French and Jordanian legislation. The research problem lies in the absence of a clear and comprehensive legal framework regulating influencers' growing role in shaping public opinion. Using the comparative analytical method, the study examines relevant legal texts and regulatory approaches in both jurisdictions. The findings highlight significant differences, with France enacting a specific law to govern influencer activities, while Jordan…

Dr Ahmad Ibrahim Ballal – Middle East University
Dr Najem Riyad Al-Rabadi – Middle East University
Dr Ma’moun Rashed Al-Huneiti – Middle East University
Pages:40

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volume 5, issue 1, 2025

The Future of the Arab Media Industry in Utilizing Artificial Intelligence Technologies

This study explores the future of the Arab media industry from 2034 to 2024 in light of the increasing integration of artificial intelligence (AI) technologies. It identifies key media sectors likely to be affected by AI—such as content creation, news production, editing, and audience engagement—and proposes strategies for effective implementation. The study employs a descriptive survey methodology grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT). Data were collected via an electronic…

Dr. Mohammedwesam Amer, University of Cambridge, UK

Dr. Abdullah Mohammed Atbiqa – Sirte University, Libya
Pages:39

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