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Volume 4, Issue 2, 2024

The role of social media influencer in bringing economic content Closer to Moroccan youth – YouTube as an example –

This study aims to monitor the effects of economic content published through the digital space in enhancing economic awareness among young people in Morocco, and empowering them with relevant knowledge and information in an attractive and simplified manner. The study begins by showing the extent to which young people, especially university students, interact with economic content through what social media influencers present on their YouTube channels. The study examines the nature of this content, its…

Pages: 37

Dr. Mohammed Omar Zouhri – University Sidi Mohamed Ben

Abdellah – Moroco

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