This study aims to identify the impact of famous people on social media platforms on university students. The qualitative methodology and inductive approach were used in the research by conducting in-depth interviews with 21 students from various Jordanian universities, and a focus group of 7 university students was selected, with 12 female influencers and 21 male influencers among them. The study showed that there are seven main reasons that motivate students to pursue and follow-up…

The effect of the production pattern on the media content in the Jordanian TV channels from the contact person point view, through analytical study. The study relied on the descriptive approach based on studying the facts about the nature of the phenomenon or a group of individuals, or a group of events or situations related to photographing, analyzing and evaluating the characteristics of the phenomenon to find out the variables that cause the phenomenon to…

This study aimed at identifying the extent of Jordanian journalists ’awareness of the concept of robot journalism and its mechanisms of action, and identifying the most important areas covered by robot journalism, in addition to reviewing the pros and cons of the spread of robot journalism, and the most important professional and ethical challenges associated with robot journalism from the viewpoint of Jordanian journalists. To achieve the objectives of the study, the researcher followed the…

Outdoor advertising has dominated the visual landscape of cities around the world. Outdoor advertising in city streets and public places are different than the ones located in other places for many reasons. First, it is directed towards particular audience who has no option but to look at it. The research problem lies in the excessive use of images in ways that may have been randomly put without taking into consideration certain factors such as allocation,…