This study aimed at determining the extent of satisfaction of Facebook users from the students of the Faculty of Media at the Middle East University with regard to its advantages, drivers of use, and the achieved gratifications. The study sample, which was chosen on the available random sample basis, consisted of 106 students enrolled in the second semester in the 2019 2020 academic year which are 308 students. The theoretical framework of the study depended on the theory of uses and gratifications, and the results of the study highlighted that the degree of satisfaction of Facebook users among students about its features was middle, and the achievement of utilitarian and ritualistic motives came high, and the content satisfaction came high, with the absence of statistically significant differences between the demographic variables of students and the habits and patterns of their use of Facebook, as well as the absence of statistically significant differences i n the utilitarian and ritual motives and content satisfaction due to the demographic variables of students.
- Media frameworks in addressing environmental issues on Al Jazeera Net website: an analytical study - February 17, 2025
- The Mediating Role of Remote Communication on The Relationship Between Electronic Human Resource Management Practices and Organizational Performance in Iraqi Commercial Banks - February 16, 2025
- Detecting Ideological Bias in Trump’s Tweets: Trump’s Peace Plan as a Case Study - February 15, 2025
Leave a Comment