The study aimed to identify the extent to which media students in Palestinian universities use artificial intelligence applications and the achieved gratifications from it. The study belongs to the descriptive studies approach utilizing questionnaire as a tool for collecting data, for an available sample of (165) individuals that were distributed in five Palestinian universities.

The study reached to; (54.5%) of media students in Palestinian universities use artificial intelligence applications, they use it for several reasons, the most important phrase is “it helps me to produce good digital content,” with a relative weight of (47.4%), it also achieves a number of gratifications, foremost among which is the phrase “It made it easy for me to obtain data,” with a relative weight of (46%).

The study recommends interdisciplinary cooperation between media students and many other disciplines, such as students of computer, multimedia, and artificial intelligence.