volume 5, issue 1, 2025

The Future of the Arab Media Industry in Utilizing Artificial Intelligence Technologies

Dr. Mohammedwesam Amer, University of Cambridge, UK

Dr. Abdullah Mohammed Atbiqa – Sirte University, Libya
Pages:39

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This study explores the future of the Arab media industry from 2034 to 2024 in light of the increasing integration of artificial intelligence (AI) technologies. It identifies key media sectors likely to be affected by AI—such as content creation, news production, editing, and audience engagement—and proposes strategies for effective

implementation. The study employs a descriptive survey methodology grounded in the Unified Theory of Acceptance and Use of Technology (UTAUT). Data were collected via an electronic questionnaire from a purposive sample of 264 respondents across 18 Arab countries, including academic elites and media professionals working with Arab media institutions. Findings reveal that 70.5% of respondents believe AI will automate routine tasks like news writing and video editing, enhancing efficiency. However, 41.6% cite high implementation costs as a significant barrier. Despite these challenges, 45.5% anticipate a strong future impact of AI on the media landscape, though current usage remains limited (31.1%). No statistically significant differences were found across demographic variables. This study contributes scientifically by offering foresight into the evolving role of AI in Arab media, identifying implementation gaps, and providing actionable insights for policymakers and media leaders to foster ethical, effective, and inclusive AI adoption in journalism

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