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all Volume 2, Issue 1, 2022

The role of radio and television programmes in providing drug information from the perspectives of the Jordanian public and pharmaceutical sector employeesThe role of radio and television programmes in providing drug information from the perspectives of the Jordanian public and pharmaceutical sector employeesThe role of radio and television programmes in providing drug information from the perspectives of the Jordanian public and pharmaceutical sector employees

This study aimed to identify the role of radio and television programmes in providing drug information to the Jordanian society. The study adopted the descriptive analytical approach, and two special questionnaires were developed for the study. The study sample consisted of (287) employees from the pharmaceutical sector (pharmacists, doctors), and (389) members of the Jordanian public who visited Hamzah and Al-Bashir Hospitals in Amman, Jordan. The results of the study concluded that the role of…

Pages : 40
Pharmacist Obadah Sa’ad – Middle East University
Dr. Omar Al Rashdan – Middle East University
Dr. Hanan Al Shiekh – Middle East University

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all Volume 2, Issue 1, 2022

The reality of media training in Jordanian media institutions from the view point of journalists – a field Study

    The article aimed to identify the reality of media training in Jordanian media institutions from the point of view of journalists in Jordan. It adopted a descriptive approach using a questionnaire distributed to a simple random sample of (66) journalists in the Radio and Television Corporation, Petra Agency, daily newspapers, some electronic news websites, the Journalists Syndicate and some satellite channels. The results revealed that 43.9% of the media institutions have departments for training,…

Pages : 22
Dr Kamel Khurshid Murad – Middle East University
Dr Saddam Al-Mashagbah – Middle East University

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all Volume 3, Issue 1, 2023

The problem of communication of the sign and symbol in the design of the brand insociety: the differences resulting from forgery and imitation (analytical study)

The research problem focused on studying the consequences of communicating through signs and symbols in the context of the current world, given the huge amount of diverse industrial and commercial products and the challenges related to distinguishing those products. The research aims to find out the problem of perception of the sign and symbol in the designs of logos and trademarks for the consumer, the role that the sign or symbol plays in the symbolic…

Pages : 33
Dr. Sattar Hammadi Al-Juboori Middle East university

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all Volume 1, Issue 2, 2021

The Role of Jordanian Mass Media in Facing the Rumors from Communication Practitioner’s Perspective: Survey Study

The study aimed to define role of the Jordanian media in facing rumors as seen by communicators, to identify the most common rumors and the motives behind them. The study adopted the survey method with a questionnaire as a tool for collecting data. The study population consisted of 397 communicators working in official Jordanian media news: Jordan TV Corporation, the Jordanian News Agency "Petra", and Al-Rai newspaper. The study depended on simple random sample that…

Rami Basem Yousef Haddad
Dr. Kamel Khurshid Murad- Middle East University
Pages:45

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all Volume 1, Issue 2, 2021

Political Participation in Jordan in light of the Royal Discussion Papers

Effective political participation plays a key role in promoting good democratic governance and the rule of law in order to achieve transparency and the principle of accountability, which contribute mainly to the process of political, economic and social development. This study aims to define political participation and its application forms, and to identify democratic practices and the elements of political participation in Jordan in light of the political reform process and the royal discussion papers.…

Dr. Sahar Mohammad Al Tarawneh – Middle East University
Dr. Rema Abu Hmidan
Pages: 43

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all Volume 1, Issue 2, 2021

Job satisfaction among female media professionals in Palestine and the obstacles they face in practicing their work

The study aimed to identify the climates in which Palestinian female media work, identify the obstacles that female media face, and identify their degree of job satisfaction. The study used the descriptive survey method, and the study adopted a questionnaire as a tool for collecting data related to the topic of the research, which was distributed to a random sample of (180) female media professionals out of (206) female media workers, according to the Palestine…

Mohammad Ahmad Injas
Prof. Izzat Mohammad Hijab – Middle East University
pages:33

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all Volume 1, Issue 2, 2021

How the Palestinian Cause Has   Been Framed in the Jordanian Opinion Articles

This study aims to identify the presentation of the Palestinian cause in Jordanian opinion articles published on online news sites representing daily newspapers. In addition to monitoring the topics and issues that have been highlighted, and comparing the similarities and differences between the sample newspapers in discussing this cause. The study uses the media survey methodology and the comparative approach in order to obtain required data and information, and compare the analysis results of the…

Dr. Hani Ahmad Fayez Al-Badri – Middle East University
pages : 41

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all Volume 1, Issue 2, 2021

The WHO’s Interest in its Communication Messages on (Covid-19) Pandemic via Facebook and Twitter Platforms

The study aims to identify the degree of interest of the World Health Organization (WHO) through social networks in dealing with the Covid-19 pandemic on Facebook and Twitter platforms. The theory of media frameworks was implemented, and the content analysis was used as a tool for quantitative and qualitative analysis of the communicative messages of the organization. A deliberate sample was selected, which included all the messages of the World Health Organization during the period…

Dr. Rana Mezher Khalid
Dr. Layla Ahmad Jarrar – Middle East University
pages:42

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all Volume 1, Issue 1, 2021

The degree of satisfaction of Facebook users about its features, usage motives and achieved gratifications.“An applied study on students of the Faculty of Mass Communication at the Middle East University”.

This study aimed at determining the extent of satisfaction of Facebook users from the students of the Faculty of Media at the Middle East University with regard to its advantages, drivers of use, and the achieved gratifications. The study sample, which was chosen on the available random sample basis, consisted of 106 students enrolled in the second semester in the 2019  2020 academic year which are 308 students. The theoretical framework of the study depended…

Pages: 29
Dr. Ahmed Erekat
Faculty of Mass Communication – Department of Digital Media
University of the Middle East – Jordan

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all Volume 1, Issue 1, 2021

The Influence of the Celebrities of Social Media Platforms on University Students

This study aims to identify the impact of famous people on social media platforms on university students. The qualitative methodology and inductive approach were used in the research by conducting in-depth interviews with 21 students from various Jordanian universities, and a focus group of 7 university students was selected, with 12 female influencers and 21 male influencers among them. The study showed that there are seven main reasons that motivate students to pursue and follow-up…

Pages:17
Dr. Hanan Kamel Ismail – Dr. Mahmoud Al-Ragby
Faculty of Mass Communication – Department of Journalism and Media
University of the Middle East – Jordan

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