This study aims to identify the impact of famous people on social media platforms on university students. The qualitative methodology and inductive approach were used in the research by conducting in-depth interviews with 21 students from various Jordanian universities, and a focus group of 7 university students was selected, with 12 female influencers and 21 male influencers among them.
The study showed that there are seven main reasons that motivate students to pursue and follow-up those influencers, which are: admiration and love, living in another world with different influences, career path, and the release of students’ stress, gaining information that facilitates life, saying what others do not say; while the reasons that make them influenced by the influences of social media platforms are: imitation, loss of self-confidence, easing psychological pressure, searching for something beautiful and having a better life, entertainment.
The respondents enumerated eight ways to reach the influencer.
- The Palestinian feature film “200 Meters” addresses the issue of the apartheid wall - May 12, 2024
- The Significance of Using Digital Story-telling for Enhancing English Oral Communication Skills among Media Students at Al- Quds Open University - April 1, 2024
- The effectiveness of field training in qualifying students of media faculties for the labor market: Yarmouk and Middle East universities as a model - November 13, 2023
Leave a Comment