An infographic’s primary objective is to satisfy the demands and expectations of its audience by presenting information in a logical and intelligible way. Recent developments in graphic design techniques have made several intricate techniques approachable by artists and designers, elevating the design process to a sophisticated profession that transcends media boundaries. Static infographics and animated infographics feature the same material; however, animated infographics have the benefit of displaying information via continuous motion and animated sequences rather than in static components or separate stages, and that’s because of the special features of animation, which attract a wider audience. They are also more effective than static infographics. Interactive infographics present the same information as the other two categories, but they offer a multi-sensory experience that allows viewers to interact with the content by clicking, scrolling, or selecting specific parts; they also incorporate audio, video, and photographs to boost viewer engagement. This study aims to assess the effectiveness of animating infographic elements using motion design methods and technologies to deliver precise, amusing, unique, and easily comprehensible information and messages.

The purpose of this study is to clarify the fundamental motion design techniques and how to use them while producing a motion infographic, and since motion design techniques make it easier to communicate information in a way that is accurate, captivating, unique, and understandable, they are crucial for improving the effectiveness of information and message delivery.